Step-by-Step Guide to
Learn how to build an online community, a personal brand, and grow your business with LinkedIn
Not sure where to get started on LinkedIn? It no longer needs to be the misunderstood social media platform. This high-level program will show you you how to build a great personal and company profile, build a big community, understand the content that works, and the tricks and tools to help you find success. There is a lot happening on LinkedIn right now and you don’t want to miss it!
"I had been putting off getting on board with LinkedIn for a long time. Anna was a fabulous mentor to get me started and show me some of the tricks of the trade to get me up and running. Thank you so much Anna for your passion and insight with LinkedIn!"
Amber Queern
Learn How to Build a Big Following on LinkedIn By Doing What You Do Already, Adding Value…
Let’s be honest… there’s a big difference between BEING on LinkedIn and having a profile, and knowing how to use it EFFECTIVELY.
Hi! I'm Anna McAfee and I'm so excited to show you how to become a LinkedIn master. 

That means going beyond the basics and showing you the real tips I use to build an online community of people who know, like and trust me. I help attendees understand how to add value, share experience and build strong online communities, showcasing and showing the world what you and your businesses have to offer. 

I'm Here To Help You Win!
Get your LinkedIn Account working for you and your business!
Ever hear the phrase it’s not what you know, it’s who you know? There’s a third element missing from this key phrase- it’s who knows you. 

That’s right, you can have a great network but if they don’t know you then they can’t trust you, and they can’t do business with you. How do people get to KNOW you, through LinkedIn!
The vital platform you didn't even know you needed
Everything You Know About LinkedIn Is About To Change
Save Over 70% On Ad IQ Academy
When Your Enroll From Now Until Cyber Monday
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$2,500 $699
Before I tell you more about LinkedIn IQ Academy, let me ask you a few questions:
 Do you know how to find your target audience, how to truly connect with them, and how start building relationships with people?
Perhaps you have a basic profile but you’re really not sure how to get started with the rest of what LinkedIn has to offer?
 Do you know what makes a killer profile on LinkedIn that really stands out?
 Are you unable to truly understand all the opportunities available to you with the company pages and sponsored ads features?
 Are you tired of relentlessly searching for the perfect addition to your team, or collaborator/partner who can help your business grow?
 Are you finding it impossible to understand what content works on LinkedIn, and why it works?
If you answered yes to 1 (or all!) of these questions then I have some exciting news for you! This course is for you and exactly what you need to kick-start your LinkedIn journey. Even if you’re a total beginner that’s ok!

I break down all the steps you need to make to build an online community that will soon know, like and trust you. Much of the success you can gain on LinkedIn is through real and organic content, most likely on a free account depending on your searching activity, so there is no need to invest further into LinkedIn once you’ve grasped the principles behind platform. 

We are talking simple and authentic content that won’t cost you anything to gain an audience. But first you need to understand what makes a great profile, how to find your target audience through searching, how to first connect and communicate with them, and to listen to their needs in the newsfeed.

And now I have decided to create this course for YOU! It's an exhilarating and empowering feeling and my mission is to help others navigate this difficult time with grace and ease, and come out the other side successfully.
Get Fluent in LinkedIN Speak
Let's Make Sure We Are On The Same Page
If you’re a little scared of content on LinkedIn don’t worry, I’ve been there. Sometimes people feel the conversations are too “professional” given LinkedIn’s professional focus. 

As you’ll see in the course, we look at the content that really works, why it works, and content you can start to share now that will help you gain connections and start conversations.

In this course you will see tried and tested ideas and techniques used by those who have built massive, strong followings without ever needing to “sell” through their content. 
What is LinkedIn IQ Academy?
I've Put All Of My Knowledge Into An Ever Growing Video Library
This is a multi-module online course with heavy focus on how to build your LinkedIn reputation and profile, network, and content strategy. 

Wondering how to get the best ROI on your time spent on LinkedIn? We look at where you should be spending your time on a daily basis, and we also cover some tools that will help you achieve network growth quickly, and better support your communication efforts.

I will give you step-by-step guidance on how to set up a profile, connect and communicate with people, how to find the right people through groups and searching, content strategies and social selling. And that’s just the beginning… 

I also cover tools to help you save time along the way, some incredible premium features, how to use LinkedIn for new job opportunities, and how to use LinkedIn for company pages and advertising. That's right! 

You are going to learn about organic growth strategies along with, in-depth paid advertising strategies to help grow your business and brand with one of the fastest growing social platforms online.
15
Powerful Modules
90+ 
Video Lessons
30+
Hours of Content
The Private Group Is your 
secret weapon
I Noticed That Most Courses Have A Flaw...Here's How I Fixed It
The problem with courses that only have a video library is that they quickly become outdated. LinkedIn is rolling out new features and making changes to their algorithm on a regular basis. This means strategies that worked 6 months ago might not work today.

The other big problem with courses is that people gain access to a massive library of tips, tactics and strategies, but don't know where to start. They feel lost without any personal guidance or support. 

I solved both of these problems by creating an incredible private Facebook group.
This Is What My Students Are Saying
ABOUT Linkedin IQ ACADEMY!
"I worked with Anna for several sessions to enhance my LinkedIn profile. She was brilliant! She followed a structured process looking at my summary, then connections - were they my ideal audience and then finally my content. She gave me the confidence to write with my own voice again. She helped me fill in the gaps I didn't know and since our work my profile has gone from strength to strength with lots of great new connections. I would fully recommend her and I suggest you don't hesitate to work with her."
- Mari Williams
"Anna really stepped up when I asked her to do a LinkedIn training for my small business clients. We all had profiles, but didn't know how to maximise these and use LinkedIn for it's full capabilities. I gave Anna a short time frame, and the information she shared with my clients was useful, practical and will set them up for success on this platform. Anna is professional and approachable and all participants in our workshop felt comfortable to ask questions as we went. I would highly recommend Anna to any business that needs to learn how to use LinkedIn to achieve business success."
- Emma Rhoades
This Is What My Students Are Saying
ABOUT Linkedin IQ ACADEMY!
"I worked with Anna for several sessions to enhance my LinkedIn profile. She was brilliant! She followed a structured process looking at my summary, then connections - were they my ideal audience and then finally my content. She gave me the confidence to write with my own voice again. She helped me fill in the gaps I didn't know and since our work my profile has gone from strength to strength with lots of great new connections. I would fully recommend her and I suggest you don't hesitate to work with her."
- Mari Williams
"Anna really stepped up when I asked her to do a LinkedIn training for my small business clients. We all had profiles, but didn't know how to maximise these and use LinkedIn for it's full capabilities. I gave Anna a short time frame, and the information she shared with my clients was useful, practical and will set them up for success on this platform. Anna is professional and approachable and all participants in our workshop felt comfortable to ask questions as we went. I would highly recommend Anna to any business that needs to learn how to use LinkedIn to achieve business success."
- Emma Rhoades
 [FLASH SALE] Get 65% off Facebook Ad IQ Academy until midnight tonight by using code "Flash65" at checkout!
THE PRICE WILL BE INCREASING TO $1,497 NEXT MONDAY!
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Curious If LinkedIn IQ Academy Is The Right Fit For You?
WHO IS THIS COURSE FOR?
My class will help you confidently share content that will add value, start discussions, and gain you connections and a following that will expand the opportunities for you and your business. We talk about free features as well as some amazing premium features, but much of what I teach can be done on a free LinkedIn account, with no further advertising investment or premium account option required.
Entreprenuers
Looking to build a strong following that will support your entrepreneurial pursuits
digital marketers
If you're looking to gain insight as to how LinkedIn can help your clients scale their social influence
Opportunity Seekers
Even if you're in a position,this course will help you grow your network and gain access to a world of opportunities
business owners
If you're looking to gain insight as to how to use LinkedIn to build your bsuineess' profile then this course is for you
Change makers
Learn how to build an online community and influence change in your industry
Collaborators 
and Hirers
Learn how to find collaborators, partners and new hires on LinkedIn
"Anna's Training Has Helped Me And My Recruit Team Build Our Understanding Of LinkedIn And It Has Helped Build Our Business Through Sourcing Clients And Candidates."
Kim Burke
Entrepreneur
INSIDE THE ACADEMY
Take A Sneak Peek At The Content Inside The Academy!
Module 1
Course Introduction & Profile
 Course Introduction 
 Profile Introduction 
 LinkedIn First Impressions
 Develop a Personal Brand
 Headline and Summary
 Brand Examples
 Profile Experience and Education 
 Media on Profiles
 Profile Skills and Recommendations 
 Profile Background
 Public Profile and Contact Details
 Profile Contacts and Social Media
 LinkedIn Settings - Account
 LinkedIn Settings - Privacy
 LinkedIn Settings - Communication
 Export Connections
Module 2
connections
 Connections Introduction
 Researching People 
 Connect vs. Follow
 Who to Connect With 
 Accepting Connections
 Making Connections 
 Invitations Practical Tips
 Connection Communication
 Removing Connections
 Messaging Tips
 Communication Script
Module 3
Searching
 Searching Introduction
 People Searching 
 Other Search Types
 Search and Google 
 Search Alerts
Module 4
groups
 Groups Introduction
 LinkedIn Groups
Module 5
Social Selling
 Social Selling Introduction
 What Is Social Selling?
 Social Selling Theory
 Social Selling Triggers
 Notifications
 SSI Score
Module 6
Content
 Content Introduction
 Newsfeed Setup 
 Newsfeed Topics
 Types of Content
 LinkedIn Algorithm 
 Making Posts and Writing Articles
 Content Analysis
 Improving and Boosting Content 
 Content Good Examples
Module 7
Premium
 Premium Introduction
 Premium Accounts
 Premium Business Features
 Premium Learning 
 Sales Navigator Overview
 Sales Navigator Searching
 Sales Navigator Search Comparison
 Sales Navigator Search Alerts
 Sales Navigator Learning
Module 8
Integrations
 Integrations Introduction
 ProFinder
 Slideshare
 CRM Integrations
Module 9
Automations
 Automation Introduction
 Dux Soup Free Version
 Dux Soup Premium
 Linked Helper 
Module 10
Job Seeking
 Job Seeking Introduction
 Jobs Search and Profile Tips For Job Seeking
 Networking for Job Seekers
 Pre-Application and Pre-Interview Steps
Module 11
Company Pages
 Company Pages Introduction 
 Company Pages 
 Creating a Company
Company Page Updates
 Companies - Posting A Job
 Company Website Demographics
Module 12
Advertising
 Advertising Introduction
 Company Advertising Types
 Sponsored Content
 Text Ads
 Sponsored InMail
 Matched Audiences
 Redeeming Coupons
 Lead Generation Forms 
 Advertising Analysis 
Module 13
Conclusion, Planning, and Metrics
 Conclusion, Planning, and Metrics
 Daily Time Planning
 Daily Time Planners
 Metrics to Measure
 LinkedIn Metrics
Bonus 1
communication scripts
Learn how to communication through connection requests for better acceptance, and how to engage with people to build relationships when you first connect.
Bonus 2
how to measure metrics
 If you love data and want to track your progress over time, then here are the numbers to crunch on a regular basis.
Bonus 3
daily time planning
Learn where to spend your time so you get the best ROI on your time spent on LinkedIn.

In Case You Were Curious Who Is Teaching This Course
LET ME INTRODUCE MYSELF
Hello, I'm Anna and I am so happy to see you here!

Previous to running my own LinkedIn training business, I worked in the recruitment industry for 12 years, for start-up recruitment business, managing technical and recruitment training and processes with a heavy focus on LinkedIn's power and best practices. 

Most recently, I have also co-founded a global movement called #LinkedInLocal, now in 200+ cities, 28 countries across 5 continents, which a concept that allows people to leverage online communities on LinkedIn to build relationships and communities offline.

By the end of the course, you will know how to gain success on LinkedIn, and how to build a following through shared experiences, adding value, and participating in discussions with your target market.
What You Will Learn:
  •  How to build a powerful profile that stands out
  •  How to build a network and rapport
  •  In depth understanding of the content that works on LinkedIn, and why
  •  How to find your target market on LinkedIn via detailed searching
  •  How to use tried and tested growth hacking tools to help save time and focus
  •  How to find opportunities on LinkedIn
  •  How to build powerful company pages
FREQUENTLY ASKED QUESTIONS
If I Know Absolutely Nothing About LinkedIn, Is This Course a Good Fit For Me?
Yes. We cover the basics of how to build a good profile, what content options are available to you, how to connect with people, and how to run searches from scratch. You do not need to be an expert.
How In-Depth are the LinkedIn Training Modules?
There are a number of very in depth training modules, including content types and how to boost posts, Sales Navigator, and detailed searching.
If I Know Absolutely Nothing About Online Marketing, Is This Course a Good Fit For Me?
This program is really designed for those individuals who have at least a very BASIC understanding of how online marketing works. You DO NOT need to be an expert and you don't even need to know how to build your LinkedIn Profile or sponsored ads. But, it is helpful if you are at least somewhat familiar with online marketing in general.
How Long Before I Can Start To See Real Results
Once you understand some basic principles of social selling and how to apply them on LinkedIn you should start to see your network grow and communication with potential collaborators and clients start to happen.
What if I decide LinkedIn IQ Isn’t for Me?
We have a strict no refund policy, but we will work with a student to ensure we maximize their learning potential, and give as much guidance as possible.
What if I can't afford the full payment?
We offer a payment plan option, which breaks the one-time payment up into 4 smaller monthly payments.
Can I pay with PayPal?
Yes, you can pay with PayPal!
start creating profitable connections on linkedin today!
$1,497 $997
100% MONEY BACK GUARANTEE
If after you complete the entire course and attend the weekly trainings you have not at least made your money back we will issue a full refund no questions asked!
Special Deal For Bootstrappers
Join LinkedIn IQ Academy For Just 4 Payments Of...
$297
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Today you can get access to Ad IQ Academy, SEO IQ Academy, my upcoming Messenger Live Training and every course we will release in 2018, including our AdWords, Agency, Ecommerce and Messenger course for a single payment of just $10,000 $3,500!
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AdWords IQ Academy and Unicorn Innovations are not a part of LinkedIn.com or LinkedIn Inc. Additionally, LinkedIn IQ Academy and Unicorn Innovations are not endorsed by LinkedIn, Inc. in any way. LinkedIn is a trademark of LinkedIn, Inc. 

Disclaimer: Sales figures and campaign results listed above or in my marketing material are not typical and are the result of years of training, experimenting and learning from mistakes. These figures and results are used specifically as examples. Your results will vary depending on a wide variety of variables and factors. 
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