Step-by-Step Guide to
Discovering the Secret of Google AdWords Success
Are you feeling overwhelmed by everything AdWords has to offer? My program will show you how to take control of AdWords and get the results you (or your clients) deserve. I’ve structured my course to be a complete blueprint anyone can follow.
"Your encouragement, specific advice and your templates help give me the boost, confidence and ‘next steps’ to help grow my business."
Chris Corbett
Web Strategist
Owner at Buzzworthy Web/Austin, TX
I’ve been using Google AdWords for hundreds of clients, from national brands to startups. I know what works and what doesn’t.
Learn How to Make Killer Ads... Then Optimize Them to Make Them Unstoppable Conversion Machines
Let’s be honest... there’s a big difference between knowing how to USE Google AdWords how to use it EFFECTIVELY.
      
Hi! I'm Caitlin Schlichting and I'm SUPER excited to show you how to become an AdWords expert. That means going beyond the basics and showing you the real tips I use to create highly successful campaigns.

I'm Here To Help You Win!
Put AdWords to Work!
Have you ever used Google AdWords and thought there is so more you could be doing with your ads? But you aren’t sure what? Then my course is EXACTLY what you need!
      
Even if you’re a total beginner, I’ll break down aspect of the AdWords platform so you’ll feel right at home using its MANY features.

The Pivotal Moment You've Been Waiting For
Everything You Know About Google AdWords Is About To Change
Save Over 70% On Ad IQ Academy
When Your Enroll From Now Until Cyber Monday
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$2,500 $699
Before I tell you more about AdWords IQ Academy, let me ask you a few questions:
 Are you struggling to write ad copy that converts?
 Are you having trouble setting up your conversion tracker and remarketing?
 Are you unable to truly understand all the data you are collecting and determine which ads you should scrap and which you should scale?
 Are you struggling to find profitable keywords that win time and time again?
 Are you tired of finding an ad that works only to have it all fall apart when you try and scale?
 Are you finding it impossible to stay on top of all the new features and updates that Google makes?
If you answered yes to 1 (or all!) of these questions then I have some exciting news for you! 

I have been in marketing since 2006. Since that time, I have developed, consulted and managed online marketing projects ranging from Web Design and Development, Online Video, U/X, CRO, SEO, PPC, Online Media, Online PR and Social Media Marketing. I've managed digital strategy for large organizations as well as small businesses, and I have also run my own digital marketing agency, owned my own businesses and worked as a marketing consultant for all types of businesses which allows me to bring a unique perspective to the table in almost any situation.

And now I have decided to create this course for YOU! It's an exhilarating and empowering feeling and my mission is to help others navigate this difficult time with grace and ease, and come out the other side successfully.
Get Fluent in Google Speak
Let's Make Sure We Are On The Same Page
My class will help you speak confidently on the topic of AdWords management. This is NOT an expanded webinar – I’m not pitching you a product and I don’t pad my course with “fluff” content that wastes your time. 

This is a legit, get-your-hands-dirty, very in-depth course on how to create campaigns that WORK. I know your time is valuable... I will literally give you the framework you need to start running killer AdWord campaigns and, ultimately, get more sales.

What is Adwords IQ Academy?
I've Put All Of My Knowledge Into An Ever Growing Video Library
This is a multi-module online course with heavy focus on technical learning (the platforms and the services themselves). I will give you step-by-step guidance on how to set up a campaign, select ad groups and keywords, then optimize your ads through keyword management and negative keywords. And that’s just the beginning...
      
You will learn the difference between PPC and SEO, how to write good ad content, best practices and how to avoid common mistakes. I’ll also show you CPA techniques, advanced tracking techniques and how to properly audit an existing AdWords account that you’ve taken over.
      
By the end of the course, you will know the components of a successful AdWords campaign – as well as a basic mastery of how online advertising works.
8
Powerful Modules
40+ 
Video Lessons
8
Weeks of Training
The Private Group Is your 
secret weapon
I Noticed That Most Courses Have A Flaw...Here's How I Fixed It
The problem with courses that only have a video library is that they quickly become outdated. Google is rolling out new features and making changes to their algorithm on a regular basis. This means strategies that worked 6 months ago might not work today.

The other big problem with courses is that people gain access to a massive library of tips, tactics and strategies, but don't know where to start. They feel lost without any personal guidance or support. You don't have to worry about any overwhelm here. I am setting you up for total success in this high level training program.

I solved both of these problems by not only creating an incredible private Facebook group.
This Is What My Students Are Saying
ABOUT ADwords IQ ACADEMY!
"I just wanted to take a minute to tell you what an amazing job you did with the course!! Every time I watch a video I think, ‘Gosh this is SOOO good!’ All of the additional demos, resources, templates, etc. are so perfect and far exceeded my expectations when I signed up..."
- Ashley Acker, Digital Marketing Specialist, Owner at Capture & Convert Local Marketing
"Thanks so much Caitlin! You’ve really provided an amazing amount of knowledge and support. And your enthusiasm is infectious as well. Well done. Worth sooooo much more than the cost."
- Joseph Feigenbaum, President, TDO Communications
"This course was fantastic! Highly recommend it to marketing professionals. Even as an international participant in Australia I got so much out of the course and content! I would definitely do another course with Caitlin!"

Karin Forster
 Brand & Marketing Expert
This Is What My Students Are Saying
ABOUT GOOGLE AD IQ ACADEMY!
"I just wanted to take a minute to tell you what an amazing job you did with the course!! Every time I watch a video I think, ‘Gosh this is SOOO good!’ All of the additional demos, resources, templates, etc. are so perfect and far exceeded my expectations when I signed up..."
- Ashley Acker, Digital Marketing Specialist, Owner at Capture & Convert Local Marketing
"Thanks so much Caitlin! You’ve really provided an amazing amount of knowledge and support. And your enthusiasm is infectious as well. Well done. Worth sooooo much more than the cost."
- Joseph Feigenbaum, President, TDO Communications
"This course was fantastic! Highly recommend it to marketing professionals. Even as an international participant in Australia I got so much out of the course and content! I would definitely do another course with Caitlin!"

"This course was fantastic! Highly recommend it to marketing professionals. Even as an international participant in Australia I got so much out of the course and content! I would definitely do another course with Caitlin!"

Karin Forster
Karin Forster
 Brand & Marketing Expert
 Brand & Marketing Expert
 [FLASH SALE] Get 65% off Facebook Ad IQ Academy until midnight tonight by using code "Flash65" at checkout!
THE PRICE WILL BE INCREASING TO $1,497 NEXT MONDAY!
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Curious If AdWords IQ Academy Is The Right Fit For You?
WHO IS THIS COURSE FOR?
There are few courses on the market that can provide tremendous value to beginners and advanced media buyers alike. 
AdWords IQ Academy currently has students who are in the process of launching their first ecommerce store and students spending 6 figures a month on Ads. Students at both ends of the spectrum are experiencing amazing results!
Digital Products
If you are currently selling a course, SaaS product, digital content or other digital products then this course is a perfect fit for you.
Affiliate Products
Even if you don't own any products, this course can still help you create a profitable business by running traffic to other people's offers through various affiliate networks.
Physical Products
If you are currently selling physical products that you either manufacture yourself or dropship then this course is a perfect fit for you.
Lead Generation
Learn how to cost effectively use Google Ads to grow your email list with this course.
brick & mortar stores
Learn how to build awarness for your local business, drive more foot traffic and bridge the digital and physical divide with this course.
Ecommerce Stores
Learn how to profitably launch, optimize and scale traffic campaigns to grow your Ecommerce store with this course.
0 - $10k/month
Learn the basics of the Google Ad platform and build a rock solid foundation.
$10k - $100k/month
Learn cutting edge A/B testing and  retargeting strategies that will help maximize profits and begin scaling winning campaigns.
$100k+/MONTH
Learn how to profitably scale winning campaigns using advanced strategies.
"Thank you so much for the experience. I don't believe it was coincidence I found you guys and feel like I got a steal in the class."
Joyce Munoz
Digital Marketing Consultant
INSIDE THE ACADEMY
Take A Sneak Peek At The Content Inside The Academy!
Module 1
The Basics - Foundation Ads Overview 
 What is Google AdWords
 Account Structure
How Keywords Work 
 Negative Keywords
 Writing Winning Ads
 Ad Extensions
 Key Metrics
 Quality Score
 Google AdWords Account Structure Guide
 SEO vs. PPC
 Google AdWords Master Negative List 
Module 2
Setting Up A Search Campaign 
Overview
 Getting Organized 
 Using Google Keyword Planner (Part 1)
 Using Google Keyword Planner (Part 2)
 Keyword Planner - Interface Walkthrough
 AdWords Campaign Planning
 How To Create Your First Campaign (Part 1)
 How To Create Your First Campaign (Part 2)
 Adwords Campaign Setup Checklist
 AdWords Campaign Planning Template - LASIK EXAMPLE
 AdWords Campaign Planning Template 
Module 3
Conversion tracking & analytics
 Overview
 Basic Conversion Tracking 
 Ecommerce Tracking 
 Phone Call Tracking 
 Offline Conversion Tracking
 Integrating Google Analytics
 Conversion Tracking Set-up Step-by-Step Guide
 How to Set Up a Google Voice Number
 How to Set Up CallRail Phone Tracking For Google AdWords
Module 4
landing pages
 Why Landing Pages Work
 Successful Landing Pages
 Landing Page Optimization 
 Landing Page Software
 Landing Page Checklist
Module 5
campaign optimization
 Overview
 Search Term Report 
Auction Insights
Monitoring Quality Score
Keyword Optimization
Ad Optimization
Bidding Strategies
Bid Adjustments
 Campaign Management Checklist
Module 6
display campaigns
 Overview
 Intro To Display 
 Targeting Options (Part 1)
 Targeting Options (Part 2)
 Ad Formats & Design
 Gmail Ads
 Display Campaigns
 Google Display Ad Specs Cheat Sheet
Module 7
shopping ads
 Overview 
 Intro to Shopping Ads
 Google Merchant Center Account Linking
 Google Merchant Center Part 1
 Google Merchant Center Part 2
 Product Feed Introduction
 Product Feed Setup
 Shopping Extensions
Module 8
youtube campaigns
 Intro to Youtube Ads
 Overview
 Targeting Options
 How To Calculate ROI
 Video Ad Formats
Bonus 1
"DONE FOR YOU" GOOGLE ADWORDS CAMPAIGN TEMPLATES
Save countless hours by using our "tried and tested" AdWords campaigns templates that will get your clients amazing results! You can charge your regular price for a setup ($1,500 +) and the job will already be 90% done for you. 
Bonus 2
GOOGLE ADWORDS NEGATIVE KEYWORD SWIPE FILE
Get the exact same universal negative keyword list we use to build all of our AdWords accounts. This will save you time and your clients money. This is an absolute must when creating Google AdWords accounts.

Bonus 3
"DONE FOR YOU" 
LANDING PAGE 
TEMPLATES
Save yourself the time and headache of building your own sales pages, and let me do it for you! Tried and tested templates that will get you the best results out there!
 These templates are worth thousands of dollars alone!
In Case You Were Curious Who Is Teaching This Course
LET ME INTRODUCE MYSELF
Hi I'm Caitlin and I am so excited you found yourself here! I am here to help you learn everything you need to know to master the Google Adwords platform. It doens't matter if you are a small local Mom & Pop Shop, a large E-commerce operation, or just a consultant looking to help your clients get the best results possible!

I know how exciting it is to have a new (or newly polished) weapon in your arsenal, and I'm here to help you win. After all that is my goal for Google Ad IQ Academy - for you to learn all of my ninja tactics, and WIN! 

There is a lot of content here to digest in this course and it is not meant to be consumed in a day, a week, or even over the course of a month. So I've decided to release a new module every week, on Monday, for eight weeks!

You're going to be learning so much, it just doesn't make sense to bomard you with this much amazing content on day 1.

You're going to learn things like:
Hi I'm Caitlin and I am so excited you found yourself here! I am here to help you learn everything you need to know to master the Google AdWords platform. It doens't matter if you are a small local Mom & Pop Shop, a large E-commerce operation, or just a consultant looking to help your clients get the best results possible!

I know how exciting it is to have a new (or newly polished) weapon in your arsenal, and I'm here to help you win. After all that is my goal for AdWords IQ Academy - for you to learn all of my ninja tactics, and WIN! 

There is a lot of content here to digest in this course and it is not meant to be consumed in a day, a week, or even over the course of a month. So I've decided to release a new module every week, on Monday, for eight weeks!

You're going to be learning so much, it just doesn't make sense to bomard you with this much amazing content on day 1. You're going to learn things like:
  •  How to Navigate Google AdWords and streamline account setup and management.
  •  How to Setup AdWords Campaigns and create ad groups and keywords.
  •  How to Optimize AdWords Campaigns including keyword revision and negative keywords. How to Audit an Existing Adwords Account and drastically increase overall performance. 
  •  PLUS much more!
You're In Great Company
Where I've Shared My Google Ad Knowledge
FREQUENTLY ASKED QUESTIONS
Will This System Still Work For Me?
YES. In this course, I will teach you how to run successful Google AdWords campaigns for your business or clients. I will be providing both basic and advanced trainings, so you can get the training you need based on your existing skill level. I will also be providing "done for you" campaign templates that you can use with your clients to help you get started.
How Do I Know if AdWords IQ Academy is Right For Me?
This program is right for you if want to master Google AdWords and become a total expert in paid search advertising. This course is also ideal for marketing consultants and agency teams who are looking to become Google rock stars.
If I Know Absolutely Nothing About Online Marketing, Is This Course a Good Fit For Me?
This program is really designed for those individuals who have at least a very BASIC understanding of how online marketing works. You DO NOT need to be an expert and you don't even need to know how to build Google ads or campaigns. But, it is helpful if you are at least somewhat familiar with online marketing in general.
How In-Depth are the Google AdWords Training Modules?
There are several in-depth modules on Google ads, including some additional (and optional) beginner lessons. You can take the lessons necessary for your individual knowledge/experience level.
How Long Before I Can Start To See Real Results
This question depends more on you than it does on the course. I will give you the tools to be successful. It will be up to you to make them work for your unique situation. If you are ready to work, then I have no doubt you can start to see real results in your campaigns within weeks.
What if I decide AdWords IQ Isn’t for Me?
We have a strict no refund policy, but we will work with a student to ensure we maximize their learning potential, and give as much guidance as possible.
What if I can't afford the full payment?
We offer a payment plan option, which breaks the one-time payment up into 4 smaller monthly payments.
Can I pay with PayPal?
Yes, you can pay with PayPal!
Start Creating Profitable google Ads Today!
$1,497 $997
READY TO PULL THE TRIGGER TODAY?
IF FUNDS ARE A BIT TIGHT OR YOU WANT TO USE SOMEONE ELSE'S CASH TO INVEST IN YOURSELF THEN LOOK NO FURTHER THAN OUR PARTNERS AT PAYPAL
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Easy Account Management
Special Deal For Bootstrappers
Join AdWords IQ Academy For Just 4 Payments Of...
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GET A UNICORN IQ COURSE SEASON PASS
Get All Of Our Current And Future Courses Through 2018 For 1 Low Price!
Today you can get access to Ad IQ Academy, SEO IQ Academy, my upcoming Messenger Live Training and every course we will release in 2018, including our AdWords, Agency, Ecommerce and Messenger course for a single payment of just $10,000 $3,500!
$10,000 $3,500
AdWords IQ Academy and Unicorn Innovations are not a part of Google.com or Google Inc. Additionally, AdWords IQ Academy and Unicorn Innovations are not endorsed by Google, Inc. in any way. Google is a trademark of Google, Inc. 

Disclaimer: Sales figures and campaign results listed above or in my marketing material are not typical and are the result of years of training, experimenting and learning from mistakes. These figures and results are used specifically as examples. Your results will vary depending on a wide variety of variables and factors. 
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